Digital Marketing
How to Fix Bounce Rate on Your Website (or Blog)
On Google Analytics, one of the conspicuous statistics is the Bounce Rate. The rate is expressed in percentage and serves as an indicator of how people perceive your content. When…
5 Facebook Marketing Tips for Small Businesses in Nigeria
Facebook is perhaps the most widely used social network in the world, offering lots of opportunity to businesses to reach countless leads. If you own a small-scale business in Nigeria,…
4 Reasons Why Keyword Research Is Important in Content Marketing
Keyword research is a common practice in SEO that involves a thorough investigation of words and phrases that people enter into search engines like Google and Bing. It is essential…
How to Grab Attention in 8 Seconds, for Business Marketing
Attention is now a scarce commodity – becoming scarcer by the day – and according to research, the average human attention span in the last few years has reduced from…
Tips & Tricks
5 Facebook Marketing Tips for Small Businesses in Nigeria
Facebook is perhaps the most widely used social network in the world, offering lots of opportunity to businesses to reach countless leads. If you own a small-scale business in Nigeria,…
6 Ways to Improve Customer Experience in Nigeria
Every business is centred around the customer. Businesses should understand the need to create better customer experience. Many companies assume that their customer experience is great, especially when they have…
How to Start a Car Wash Business in Nigeria (Step-By-Step)
Car wash business in Nigeria is one of the low-capital businesses that bring in sustainable high-income in the country. The business doesn’t require any special qualification and advanced skills and…
How to Grab Attention in 8 Seconds, for Business Marketing
Attention is now a scarce commodity – becoming scarcer by the day – and according to research, the average human attention span in the last few years has reduced from…
7 Work-from-Home Jobs in Nigeria Anybody Can Do
If you dislike the exhaustion that arises from going to work every day, need to stay at home to cater for your wards, have lots of businesses that demand your…
Business
5 Facebook Marketing Tips for Small Businesses in Nigeria
Facebook is perhaps the most widely used social network in the world, offering lots of opportunity to businesses to reach countless leads. If you own a small-scale business in Nigeria,…
6 Ways to Improve Customer Experience in Nigeria
Every business is centred around the customer. Businesses should understand the need to create better customer experience. Many companies assume that their customer experience is great, especially when they have…
Photography
How to Prepare for a Portrait Session in a Photo Studio
My experience in photography business shows that most clients fail to prepare ahead of their photo shoot session, and when their pictures do not come out perfect, they end up…
Top 5 Professional Photo Studios in Lagos Nigeria
There are many photo studios in Lagos; therefore, as a photographer or a photo lover, you would face an enormous task trying to pick the best studio for your shoots….
10 Nigerian Professional Photographers to Follow on Instagram
Instagram is home to many beautiful pictures shot by some of the best in the world – and Nigerians are also part of this awesomeness. Several Nigerian professional photographers have…
Up For Discussion
Olumide Lawrence: How to Start a Blog in Nigeria
Blogging is an art of communicating your thoughts, ideas, have a voice and raise a platform to influence people. To start a blog, you need to have some things in…
Emmanuel Ibekwe: Top 5 Digital Marketing Strategies to Boost Attendance for Events in Nigeria
Marketing events to Nigerians could be a little bit easy if the event is a “fun-fare” event. However, for a professional event or conference, the tale is usually a bit…
Interviews
This Nigerian Farmer is Creating New Trends in the Agribusiness Market
A graduate of Geography whose fondness for agriculture led him to start a business in farming, Utibe Uko has the mission to grow organic food crops that are devoid of…
How Kofoworola Toriola grew from being a perfume lover to a perfume retailer
When we asked her to describe herself, Kofoworola Toriola didn’t waste time to let us know how passionate she is about perfumes: She simply called herself a perfume lover. Her…
Lawyer-Cum-Indigenous Food Guru: The Inspiring Story of Olufunmi Ehuwa
After a ton of job interviews with various law firms but no luck, Olufunmi Ehuwa started Tasty Corridors with ₦3000 from her savings and a part of her NYSC allowance….
Search Engine Optimization
How to Fix Bounce Rate on Your Website (or Blog)
On Google Analytics, one of the conspicuous statistics is the Bounce Rate. The rate is expressed in percentage and serves as an indicator of how people perceive your content. When…
A Beginner’s Guide to Making Money from YouTube
Slip out from under that mammoth rock you live in if you do not know that you can make money from YouTube. This article is for those who are new…
Web Technology
10 Best Chrome Extensions for Digital Marketers
If you are a digital marketer on top of your game, you would have several digital marketing tools in your arsenal. These tools usually come as standalone apps or web…
How to Perform a Website SEO Audit in Nigeria
First, you can pinpoint areas with problems that need corrections, and second, a good search engine optimisation (SEO audit) will keep your web pages up-to-date with the latest developments in…
10 Frequently Asked Questions about Web Designing – Answered
Several questions arise on the topic of Web Design and Development, and we have taken our time to answer some of them in this article. Here are the frequently asked…
