Digital Marketing
AdWords vs AdSense: Understanding the Differences
Google AdWords is used to create ads served on Google’s Search Engine Results Page and Google’s network of partner sites (sites that partner with Google to display ads). Google AdSense…
6 Benefits of Social Media for Businesses in Nigeria
Social media has grown into a virtual community where people from different geographical locations can connect with each other, interact and share ideas and information. Beyond the exciting experience that…
7 Google My Business Best Practices Every Business Should Follow in 2018
Google My Business (GMB) is becoming more and more popular, and most business owners are now aware of the benefits they can get from it. However, the majority of business…
5 Factors to Consider When Picking Your WordPress Website Theme
Picking the right WordPress theme can seem easy until you have worked with five themes already and you are still struggling to put out just what you want for your…
Tips & Tricks
7 Google My Business Best Practices Every Business Should Follow in 2018
Google My Business (GMB) is becoming more and more popular, and most business owners are now aware of the benefits they can get from it. However, the majority of business…
How to Optimise Images for the Web without Losing Quality
Images have a great way of creating a descriptive picture in the minds of readers when used alongside a written text; they give better meanings to written texts. As a…
8 Places to Visit in Nigeria At least Once in Your Lifetime
Nigeria is referred to as the “Giant of Africa” owing to its large population. With the growing number of the population comes many tribes that cut across the 36 states…
5 Facebook Marketing Tips for Small Businesses in Nigeria
Facebook is perhaps the most widely used social network in the world, offering lots of opportunity to businesses to reach countless leads. If you own a small-scale business in Nigeria,…
6 Ways to Improve Customer Experience in Nigeria
Every business is centred around the customer. Businesses should understand the need to create better customer experience. Many companies assume that their customer experience is great, especially when they have…
Business
Innovative Branding Ideas for Nigerian Businesses in 2018
Many people still think of branding regarding visuals, logos, complimentary cards, websites and so on. While these form a part of branding, they do not entirely cover branding. Branding extends…
6 Benefits of Social Media for Businesses in Nigeria
Social media has grown into a virtual community where people from different geographical locations can connect with each other, interact and share ideas and information. Beyond the exciting experience that…
Photography
How to Optimise Images for the Web without Losing Quality
Images have a great way of creating a descriptive picture in the minds of readers when used alongside a written text; they give better meanings to written texts. As a…
How to Prepare for a Portrait Session in a Photo Studio
My experience in photography business shows that most clients fail to prepare ahead of their photo shoot session, and when their pictures do not come out perfect, they end up…
Top 5 Professional Photo Studios in Lagos Nigeria
There are many photo studios in Lagos; therefore, as a photographer or a photo lover, you would face an enormous task trying to pick the best studio for your shoots….
Up For Discussion
Olumide Lawrence: How to Start a Blog in Nigeria
Blogging is an art of communicating your thoughts, ideas, have a voice and raise a platform to influence people. To start a blog, you need to have some things in…
Emmanuel Ibekwe: Top 5 Digital Marketing Strategies to Boost Attendance for Events in Nigeria
Marketing events to Nigerians could be a little bit easy if the event is a “fun-fare” event. However, for a professional event or conference, the tale is usually a bit…
Interviews
‘’I am not limited to a specific event; anywhere there is a mic and audience, I am good to go.’’ – Timi Agbaje, Master of Ceremony; Founder, Man the Mic Academy
An energetic personality, a creative mind, and a goal getter, Timi is relentless and obsessed with success. In a bid to always achieve results and retain success, he is not…
This Nigerian Farmer is Creating New Trends in the Agribusiness Market
A graduate of Geography whose fondness for agriculture led him to start a business in farming, Utibe Uko has the mission to grow organic food crops that are devoid of…
How Kofoworola Toriola grew from being a perfume lover to a perfume retailer
When we asked her to describe herself, Kofoworola Toriola didn’t waste time to let us know how passionate she is about perfumes: She simply called herself a perfume lover. Her…
Search Engine Optimization
5 Factors to Consider When Picking Your WordPress Website Theme
Picking the right WordPress theme can seem easy until you have worked with five themes already and you are still struggling to put out just what you want for your…
How to Fix Bounce Rate on Your Website (or Blog)
On Google Analytics, one of the conspicuous statistics is the Bounce Rate. The rate is expressed in percentage and serves as an indicator of how people perceive your content. When…
Web Technology
How to Optimise Images for the Web without Losing Quality
Images have a great way of creating a descriptive picture in the minds of readers when used alongside a written text; they give better meanings to written texts. As a…
5 Factors to Consider When Picking Your WordPress Website Theme
Picking the right WordPress theme can seem easy until you have worked with five themes already and you are still struggling to put out just what you want for your…
10 Best Chrome Extensions for Digital Marketers
If you are a digital marketer on top of your game, you would have several digital marketing tools in your arsenal. These tools usually come as standalone apps or web…
