A social media marketer is a person who uses social media platforms to promote brand awareness, generate leads, and also increase traffic. Apart from promoting brands and business, a social media marketer also develop a brand relationship with the target audience by keeping the audience engaged and by interacting with them in more meaningful ways than one.
A social media marketer is also responsible for creating social media effective strategies, setting up social media accounts, social media advertising, generating and managing social media content, and also managing social media accounts.
To become a social media marketer there some certain qualities you have to possess such as a creative mindset, a good communication skill, storytelling skills, analytical skill, community management, strategy planning, optimising content and strategy for social media platforms, you must also follow out on the latest trends in digital marketing. Good knowledge of digital marketing will also help you stand out in competition. The job of a social media marketer needs a lot of commitment.
7 Ways To Become a Social Media Marketer In Nigeria
Below are some of the ways of becoming a social media marketer:
- Research Skills
- Writing Skills
- Understand Technology
- Relational Skills
- Problem Solving Skills
- Build Your Network
- Basic Knowledge of SEO
1. Research Skills
This is a very important skill every social media marketer should possess. For you to be successful in this field you should have the knowledge and skills required to carry out the depth and accurate research. There are popular blogs where you can research and understand the trends, find the fact about social media marketing, blogs like Agora Pulse, HubSpot, QuickSprout, Buffer, Hootsuite can give you a lot of useful insights on Social media marketing. With the increase in a number of forums, blogs, resource website, the internet has become a goldmine of information, you just have to know how to use it to meet your needs and wants.
2. Writing Skills
As a social media marketer, having good writing skills is a must because you will be creating and curating text written contents. Your writing style must be flexible and easy to understand, your writings must be engaging enough to keep your audience going and you should be able to wring posts that fit the message you are trying to pass. The better your writing skills the more engaged your audience will be to your post.
3. Understand Technology
Basic knowledge of technology is essential for a social media marketer as you will be using quite a number of technology-related tools including software and hardware. The cyberspace should be a playing ground for you, you should be able to navigate your way around the tech space. There are a lot of tools that can make your work easier, but if you don’t have a good knowledge of technology it will be impossible to use them.
4. Relational Skills
As a social media marketer, you are seen as a bridge between the brand and the target audience. So it’s very important that you stay polite, affable, attentive, refined, and soft-spoken. Having good communication skills is crucial. Sometimes, you might not be getting the audience you need, but still, you have to handle them with kindness and push on.
5. Problem Solving Skills
A problem-solving skill is going to be needed as a social media marketer. You must be able to solve brand problems by creating a new social media strategy that will be effective in providing a solution. You should be able to find new perspectives in dealing with a target audience because being a social media marketer also includes solving clients’ related issues using social media.
6. Build Your Network
Connect with people, seek collaboration. Use social media to build networks, use word of mouth, when you get a gig always try to deliver 110% you never know who they may know. By all means, connect with people on social media. Build meaningful relationships brands, customers, business owners.
7. Basic Knowledge of SEO
Search Engine Optimisation is rapidly developing with new practices coming up every day. As a social media marketer, it is important to understand the tactics and concepts on which SEO operates. SEO is a very broad topic so knowing the basics might just be enough.
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