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One of the mysterious facts about being a social media manager is being able to recognise and plug into the interest, passion, consciousness and mind of your target audience. It can be to determine where to launch your campaigns, the type of content you want to create, having good knowledge of your audience is key to success.
What is Social Monitoring?
Social media monitoring is an act of keeping an eye on social media for intelligent information that can be of good use to your business. For example, it might be:
- Trends related to your industry
- Competitor analysis
5 Social Media Monitoring Tools Every Social Media Manager Should Use
Hootsuite is a very brilliant social media monitoring tools and it is well known for its social management functions. Apart from the fact that it is free, it also covers a lot of social media platforms including Twitter, Instagram, Facebook, LinkedIn, WordPress, Foursquare and Google+. Hootsuite allows you to use RSS feeds to post to your social networks.
With this software/app you can monitor keywords, hashtags, locations, specific users in real time and this can be very useful for monitoring brand, products and significant keywords.
BuzzSumo is a compelling social media monitoring tool. One of the numerous benefits of Buzzsumo is that it allows the easy monitoring of domain alerts, keyword alerts, brand alerts, link alerts, etc. It also offers content insights on multiple platforms, influencer information and competitor analysis.
Buzzsumo is a strong tool for content research and it also offers a great way to analyse and monitor your Facebook page. Buzzsumo will advise you on the best day to post, the duration of the post and the type of content that works best.
3. Sprout Social
Sprout Social is a very popular social media listening tool, one of the reasons is because it delivers to you the analytics needed if you want to increase your social media engagement. It also gives you the chance to collaborate with your team and publish from the dashboard.
In addition to all these, Sprout Social also adopts real-time brand monitoring methods to track messages (DM) and specific keywords and you’ll be notified anytime your brand is mentioned. The insights offered are priceless when utilized in the right way they can help you improve your social strategy.
Mention is another social media monitoring tool to look out for. This tool is excellent for finding when people mention your brand online also giving an analysis of the attitude expressed in this mention. Mention has the most powerful influencer marketing component. All you have to do is set up your options and it will start tracking influencer interactions with you.
Mention crawls the internet for the specific keyword you’ve selected and when it finds something of interest is sends you a notification be it a push notification or an email depending on your settings. It also offers a competitive analysis tool that allows you compare your brand with more than two competitors, this way you can always ensure that your content is of higher relevance compared to that of your competitors.
Awario is quite new in the social media analytics world. When Awario was created the goal was to make social media insights available for all businesses irrespective of the brand size. This tool can be used to monitor mentions (your mention or your competitor mention), reveal plagiarized copies of your contents, find brand mentions that are link-less and you can even set up complex Boolean queries for the less conspicuous cases.
It also comes with a special social selling tool which is totally free called Leads, the tool helps you find people who are asking for recommendations about products like yours or looking for alternatives. Awario doesn’t just cover social media, it covers the entire web making it possible to give you a perfect picture of your brand’s online presence.
Now that you know some of the best social media monitoring tools out there, what is more important is acting on the insights generated because that is one of the ways to gain a massive advantage over your competitors.
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