With over 2.77 billion social network users, social media has become a daily part of our lives. That’s why every business needs a presence on social media. With lots of social media platforms, it’s pretty difficult to know which is really ideal for your business.
The following gives insight into that.
Facebook has over 1.6 billion monthly users. Of all social media platforms, it’s the only one with a well-balanced demographic. People of all colours and ages are evenly distributed on this platform. It’s safe to say Facebook is the headquarters of all types of entity in the world. Whatever you are selling, promoting or doing, you should be on Facebook. This platform is ideal for B2C and B2B.
Instagram is the most engaged social media platforms after Facebook and it has a population of young adults. Though majorly a photo and video sharing app, it has gained more grounds with the youths. Thinking of marketing products to teenagers and young adult, you are welcome……and yes, people follow brands more on this great platform. Ideal for B2C.
Twitter is more popular among young adults. Popular among individuals who are between 18-49 years. According to its demographics, it shows that more men are on twitter than females. Most businesses just use twitter majorly as a customer helpline. It is very good for B2C.
Snapchat is a video and photo sharing platform dominated by teenagers and college students with 70% being female. So have it in mind that everything feminine and young is welcomed. You have a perfect bet in B2C.
Pinterest isn’t your everyday social network platform, as communication isn’t a major part of it. This image based platform operates more like a visual search engine. It is mostly dominated by women and unpopular among young adult. You can use it in promoting your brands that have to do with fashion, home and recipes. Great for B2C
LinkedIn is the world’s largest professional network with an estimated 433 million users. It is dominated by the middle-aged and has been proven that 80% of B2B social media leads come from LinkedIn, it’s also great for B2C. Are you thinking what I’m thinking?
Knowing the ideal social media platforms for your businesses isn’t enough, having a great marketing strategy to balance things up is of paramount importance.
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