There is a long-standing controversy regarding the usefulness of press releases in today’s fast-paced information world. Some people argue that the era of press releases have gone with the extinction of dinosaurs and dragons. Others feel that press releases have long outlived its importance and so a new method must be used by companies and industries for the dissemination of information.
What really is a press release?
Businesses and organisations use press releases to inform people about their latest developments. You can simply say that a press release is a short news story, usually within the range of 400 – 800 words, that gives an account of a particular event or new developments and goals a company wants to achieve. These stories are therefore sent to newspaper houses, blogs, video media houses and others for publishing. Press releases are also called news releases, which serve as a means by which companies give up-to-date information to their target audience. See press release samples here.
Why can we say that press releases still work?
For obvious reasons, press releases still function effectively, and they accomplish the purpose they are intended for. Press releases have brought about increased revenue and a wider profit margin to companies who use them. This is because people are instantly aware when new products and services are launched by these companies into the market. With press releases, the features of such products are reviewed and the benefits are outlined, making it easier for people to purchase and patronise such services.
Also, press releases have strengthened the relationship between companies and journalists who are eager to publish quality stories for readers. To gain the attention of high-flying media houses and blogs, most organisations use news releases. When companies build this relationship between them and journalists, they stay relevant, and they compete well. Without press releases from organisations, journalists have no stories to publish. Some published stories may not give a detailed explanation of what these organisations do or what they want to achieve. Just a simple press release always solves this kind of problem.
Lastly, press releases still work because they help to save cost and reduce the amount of money spent on other forms of advertisements. Companies do not need to travel to the moon to get their press releases written. Most organisations write it themselves. Others may employ the services of an external professional writer, for a little fee. Statistics have shown that with a quality press release, companies have been able to increase productivity and create awareness at an unprecedented rate; compared to other forms of adverts, press releases still seem cheaper.
How to Make the Most Out of Press Releases
Enjoying the benefits of press releases does not come as easy as you think. Proper care and preparation have to come into play. To make your press releases effective, some tips have been compiled for you. Apply these tips to make the most out of your next press release.
- Interesting Stories: Before writing a press release, make sure that the news you want to release is exciting and catchy. Most blogs or newspaper houses would not want to publish an article that will repel or bore its audience and readers.
- SEO Content: Search Engine Optimization is very important if you want to make the most out of press releases. Your press releases should contain keywords that are particularly relating to your organisation. If you are going to get your press releases published in blogs and online forums, they should be optimised appropriately so that when people search for related content online, your stories can pop up to them easily.
- No Long Stories: If your press release is too long, people would get bored and stop reading it. A few paragraphs are enough to explain your points adequately. Standard press releases should not go beyond 400 – 500 words. Do not include unnecessary stories and always go straight to the point.
In conclusion, never write off press releases from your company. When they are properly written, they can be helpful to your organisation and the target audience.
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