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The growth of a business depends largely on how well that business is promoted. It is no news that digital marketing is one of the most effective ways to reach a larger customer-base, as we’re currently in a generation where almost every individual has access to a mobile phone and the internet.
While an organisation can create its own marketing team, it is always advisable to contract your key marketing needs to established digital marketing agencies. Reason being that a digital marketing agency consists of marketing experts that are already in the game and know all the tips and tricks to run successful digital marketing campaigns.
One of the major issues faced by organisations in Nigeria when it comes to outsourcing their marketing needs to agencies is how to choose the best digital marketing agency for their business. It is true that there are a lot of wannabe agencies that would rip organisations off and end up adding no values to their businesses, hence the need to separate the sheep from the wolves and choose the best digital marketing agencies.
Choosing The Best Digital Marketing Agency For Your Business In Nigeria
There are several digital marketing agencies in Lagos and Nigeria as a whole. How then can one choose rightly?
Choosing the best digital marketing agency in Lagos or knowing which digital marketing agency in Nigeria can be trusted is quite a tedious task to accomplish as there are countless digital marketing agencies in existence already, and more are still springing up. But I will give you a few tricks to be able to ascertain which digital marketing agencies can be trusted in Nigeria.
1. Investigate Their Brand And Online Presence
You do not need to be a private investigator to do this. If a company claims to offer digital marketing services, then it should have a visible and strong online presence. Search for them on Google and see what you can find out about them. Do they have a professional looking website? How eye-catching and professional is their logo? Is the logo professionally made or does it look like one created by a shoe maker (no offence intended)? How many social media pages do they have for their business? Are their social media accounts engaging and up to date with entertaining posts? How many followers do they have? Do their posts have enough likes and comments? These are questions you should find answers to before deciding on which digital marketing agency to outsource your job. If you are not satisfied with the answers you get, trash that one and investigate the next on your list until you find one you feel comfortable with.
2. Check The Services They Offer On Their Website
In order for you to choose the best digital marketing agencies in Nigeria, you need to first check the variety of services they offer. Be sure they can handle all your digital marketing needs so you don’t have to outsource to more than one agency. A good digital marketing agency should be able to comfortably offer most of the services listed below (if not all):
- Logo and Graphics Design
- Web Design and Development
- Search Engine Optimisation (SEO)
- Search Engine Optimisation Marketing
- Social Media Marketing
- PPC Advertising
- Content Writing
- Video Marketing
Hint: See this posts on SEO Strategies for Small and Medium Sized Businesses in Nigeria
3. Portfolios and Testimonials
A reputable digital marketing agency would allow its work to speak for itself. Check their website for a portfolio page which shows some of their successful jobs. Check out their past clients and confirm authenticity if possible. Note that the more successful top clients listed on the website, the more trustworthy the agency is.
There should also be testimonials from some of their customers on Google My Business and other Business Listing websites like VConnect, Business List, Fine Lib and many more. Always look out for negative feedbacks and remarks, as well as the company’s response to the negative feedbacks. If you find any feedback that makes you worry or doubt the digital marketing agency’s competence, then that is probably not the best digital agency for you. Look for one with quite a good number of positive feedbacks and ratings.
4. Customer Support
It’s quite frustrating when you have a challenge and can’t seem to reach the only one who can help. Before choosing a digital marketing agency, be sure they’ll always be there for you when you need them. Test their response rate by contacting them through their website contact form, live chat (if available), email address provided or any phone number listed. Watch to see how fast they respond and how well they are able to treat your request. You’ll be investing a lot in this company, so it’s wise to know before-hand that they’ll always be there to provide support when you run into problems with your marketing efforts.
The success or failure of your business depends largely on the digital marketing agency you choose. So, put in extra efforts in making sure you choose the best one out there and be sure to establish a long term business relationship with the chosen digital marketing agency in Nigeria.
If you are still struggling to find the right digital marketing agency for you in Nigeria, please feel free to ask us for further advice.
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